Privacy Policy

Last updated: 29/09/2025

Bike Fit Labs is part of Crank Cycle Coaching Ltd. We take your privacy seriously and are committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights under UK and EU data protection laws, including GDPR.

Who we are

• Company name: Crank Cycle Coaching Ltd

• Trading as: Bike Fit Labs

• Registered in: United Kingdom

• Contact: simon@bikefitlabs.co.uk

• Registered address: 10 Grove Road, Worthing West Sussex, BN149DG

We are the data controller of your personal information.

The information we collect

We may collect the following types of personal data when you use our services or visit our website:

• Name, email address, and phone number

• Payment details (handled securely by our payment provider, we do not store full card details)

• Medical or physical information relevant to bike fitting (only if you choose to share it with us)

• Website usage data such as IP address, browser type, and cookies

How we use your information

We use your personal data to:

• Provide bike fitting and coaching services

• Manage bookings and payments

• Respond to enquiries

• Send updates or service-related emails (only if you opt in)

• Improve our website and services

We will only use your information when we have a lawful basis, such as:

• Your consent

• Fulfilling a contract (e.g. providing a booked service)

• Legal obligations

• Our legitimate interests (such as improving services or ensuring security)

How we share your information

We do not sell or rent your data. We may share it with:

• Service providers such as payment processors or website hosting companies

• Professional advisers (like accountants or legal advisers, if required)

• Authorities, if required by law

All third parties we work with are required to protect your information and use it only for agreed purposes.

Cookies and website tracking

Our website uses cookies to improve your experience and track website usage. You can manage or disable cookies in your browser settings.

Data retention

We keep your personal data only as long as necessary to provide services, meet legal obligations, or resolve disputes. After that, we securely delete or anonymise it.

Your rights

Under GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (where applicable)

• Restrict or object to certain types of processing

• Request a copy of your data in a portable format

• Withdraw consent at any time (where consent is the legal basis)

To exercise these rights, contact us at [Insert email address].

Security

We use technical and organisational measures to protect your data from loss, misuse, or unauthorised access.

Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK or your local supervisory authority in the EU.

Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.